Old's Cool = Old School + Wit.
The world was all before them/Where to choose their place of rest/And Providence their guide. – Milton, Paradise Lost
How lasting and lovely is the shadow you and your recalcitrant buddies are casting on this world? Look at us–we're certainly throwing some shade!
(If you don't know what recalcitrance means, I wouldn't bother reading any further.)
Seriously, while we're still alive we're working hard to create wicked smart products and a community we believe in, live with courage and integrity, and stay eternally curious and present. While always urging ourselves to dream big, build a life, and make the love that's worthy of our own admiration. Are you?
Along the way we've realized that true success is simplicity, friendship, self-mastery. "The meaning of life is to find your gift," Shakespeare said. "The purpose of life is to share it with the world."
Look good. Have fun. Safety third.
"Put some mustard on it!"
My folks bought a house in 1964 from the Cruikshanks, an old couple who left their dog Mustard behind since they were moving to a retirement home and couldn't take him. Because my middle name is John, my porn name is Johnny Mustard, according to the old-school rules:
middle name + first pet = porn name
I always thought it had a nice ring to it, and wanted to use it as a pseudonym if I ever needed one. I don't need a pen name because I haven't written any books. Or a nom de guerre, since I'm a lover not a fighter. So I thought I'd use it as my business moniker–it's slightly spicy sunshine and everybody remembers it, with a smile.