WoW (Word of the Week)

Try our One Up! Challenge

The Upshot – The Genius of Tristan St. Germain

Enjoy 20% OFF everything coupon: "RECALCITRANT"

How to live with a certain je ne sais quoi.

THE OFFICIAL MAN UP MANUAL is our attempt at a know-it-all guide to the really important things in life, and is filled with practical, old-school basics, hero worship, courage, integrity, and the art (and science) of living well. We've also curated a collection of the objects of desire we (Pluralis Modestiae, not Majestatis) have found throughout our travels and around the web that'll help you live a life worthy of your own admiration.

Join the club.

Smarten up and subscribe now – you'll not only SAVE 20% on your first order – but you'll also get first dibs on all our wicked cool new genius loot, whether you like it or not.

Hey, Traditionista.

If you have any questions or comments (from the peanut gallery/Ivory Tower), or if you just want to say hello, don't hesitate to ring us up on 203.451.5127, email us at or just pop by the studio — 13 Wilson Road, Weston, Connetiquette 06883 – door's always open.

"Nothing can bring you peace but yourself. Nothing can bring you peace but the triumph of principles."

Old's Cool = Old School + Wit™