Old's Cool = Old School + Wit

old's cool — (adj) used approvingly to suggest the way things were is sometimes better than the way things are.

Caitlin: OMG, Dad, when did you get those old's cool Bean boots? Mine've been on back order since, like, last September.

Dad: '83.

We're having a kind of contest: What does old school mean to you? “Thank you” instead of “No problem”? Saddle shoes. White handkerchiefs and white gloves. A hand-written note. Hitchhiking. Let us know – we’re offering all you traditionistas out there the chance to tell us what you miss most about the world we are losing or have already lost. You may even win some of our authentic ludic loot, to boot.

ENTER The Old’s Cool Contest NOW.

What's New's Cool this week.

WoW (Word of the Week)

Try our One Up! Challenge

Yes, Virginia, there is a Santa Claus.

Enjoy 20% OFF everything coupon: "RECALCITRANT"

How to live with a certain je ne sais quoi.

THE OFFICIAL MAN UP MANUAL is our attempt at a know-it-all guide to the really important things in life, and is filled with practical, old-school basics, hero worship, courage, integrity, and the art (and science) of living well. We've also curated a collection of the objects of desire we (Pluralis Modestiae, not Majestatis) have found throughout our travels and around the web that'll help you live a life worthy of your own admiration.

Join the club.

Smarten up and subscribe now – you'll not only SAVE 20% on your first order – but you'll also get first dibs on all our wicked cool new genius loot, whether you like it or not.

Hey, Traditionista.

If you have any questions or comments (from the peanut gallery/Ivory Tower), or if you just want to say hello, don't hesitate to ring us up on 203.451.5127, email us at johnnymustard@oldscoolcompany.com or just pop by the studio — 13 Wilson Road, Weston, Connetiquette 06883 – door's always open.

"Nothing can bring you peace but yourself. Nothing can bring you peace but the triumph of principles."

Old's Cool = Old School + Wit™